Photo Credit: Toby Merritt Photography


Fergus Edmondson is a book marketing specialist, blending award-winning expertise with a deep passion for connecting authors and readers. With over 15 years experience in-house at Headline, Penguin Random House UK, and Pan Macmillan, and more recently as a freelance marketing director—he has helped shape the success of countless books and authors such as Maggie O’Farrell, Michael Palin, Robert Harris and many more. From creative strategy to digital innovation, Fergus excels in crafting campaigns that elevate voices, build audiences, and drive lasting impact.
Fergus Edmondson
Merle Bennett

Merle Bennett is an award-winning marketing and brand specialist who has worked across the publishing and gaming industries. With over 14 years of experience in-house at Penguin Random House UK, Simon and Schuster UK and most recently as a freelance Marketing and brand consultant - she has played a pivotal role in shaping globally recognised publishing brands, including James Patterson and Jamie Oliver. Her expertise lies in developing innovative, data-driven strategies that drive sales while fostering deep and lasting consumer connections. By combining analytical insights with creative storytelling, she transforms consumer behaviour into actionable strategies, ensuring brands not only grow but thrive in an ever-evolving consumer marketplace.
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